01 / SERVICE COMMERCE PLATFORM / OPERATIONS

SELLDONE E-COMMERCE DEVELOPMENT

Commerce systems built beyond the basic storefront.

Selldone commerce systems for businesses that need more than a storefront. Store setup, client onboarding, custom plans, commerce operations, API integrations, custom storefronts, automation, and ongoing technical management.

Store Setup Catalog Architecture API Integration Custom Storefronts Automation Operations
SELLDONE / COMMERCE / OPERATIONS / API PG — S03

02 / PARTNER DELIVERY MODEL

Selldone delivered as a managed commerce system.

As a Selldone partner, I can help businesses move from onboarding and plan setup through shop configuration, integrations, ongoing management, and technical support.

01 Client

Business or individual

02 Agency

Partner relationship

03 Plan

Custom service package

04 Shop

Commerce account

05 Configure

Store and operations

06 Manage

Ongoing support

01 ONBOARD

Client Onboarding

Set up the client relationship, define the required commerce plan, and connect the business to the appropriate Selldone shop.

02 PLAN

Custom Service Plans

Package Selldone licensing together with implementation, configuration, integrations, support, and other agency services around the client's requirements.

03 SHOP

Store Configuration

Configure products, services, categories, commerce settings, operational workflows, integrations, and storefront behavior.

04 MANAGE

Ongoing Management

Continue supporting the client after launch through configuration changes, integrations, technical assistance, commerce optimization, and operational support.

CLIENT / PLAN / SHOP / OPERATIONS Partner-led commerce delivery

03 / WHEN SELLDONE FITS

Selldone fits when commerce needs more operational depth.

Selldone becomes especially useful when a business needs more than a simple storefront — including deeper operations, custom workflows, API access, automation, and alternative frontend experiences.

01 OPERATIONS

Operations-heavy commerce

A better fit when products, orders, customers, fulfillment, staff workflows, and operational processes need to work together as one commerce system.

02 API

API-driven commerce

Useful when commerce data and workflows need to connect with custom applications, backend systems, automation, integrations, or external operational tools.

03 STOREFRONT

Custom storefront requirements

Appropriate when the customer-facing frontend needs to be separated from the commerce backend and built around a custom user experience.

04 MULTI-VENDOR

Multi-vendor commerce

Useful for commerce models involving multiple sellers, vendor participation, shared catalog structures, marketplace-style operations, and more complex commercial relationships.

05 AUTOMATION

Workflow automation

A strong option when repetitive commerce operations need to connect with APIs, external services, notifications, data pipelines, or custom business logic.

06 MANAGED SERVICE

Partner-managed commerce

Useful when a business prefers an agency-managed model covering onboarding, store configuration, integrations, ongoing technical work, and operational support.

PLATFORM DECISION

If the requirement is primarily a traditional WordPress-native online store, WooCommerce may be the simpler fit.

If the requirement involves deeper commerce operations, APIs, custom frontends, automation, or broader workflows, Selldone may be the stronger architecture.

04 / WHAT I BUILD

Selldone systems built around how the business operates.

The implementation can range from a managed online store to a custom commerce system connected through APIs, operational workflows, and purpose-built storefronts.

01 STORE

Managed Online Stores

Selldone stores configured around products, categories, commerce settings, customer experience, operations, and ongoing agency-led support.

02 SERVICES

Service Commerce

Commerce structures for businesses selling services, appointments, custom work, requests, or non-traditional products that need a more flexible operational model.

03 MULTI-VENDOR

Multi-vendor Commerce

Commerce systems involving multiple vendors, shared catalogs, vendor relationships, marketplace-style workflows, and more complex operational coordination.

04 STOREFRONT

Custom Storefronts

Build a separate customer-facing frontend while Selldone provides the underlying commerce platform, data, and operational capabilities.

05 API

API-connected Commerce

Connect Selldone commerce data and workflows with custom applications, business systems, automation, integrations, and other external services.

06 WORKFLOWS

Custom Operational Workflows

Design commerce flows around the business rather than forcing operations into a generic storefront model, including custom states, integrations, automation, and supporting processes.

05 / SELLDONE CAPABILITIES

Capabilities across the commerce lifecycle.

Selldone can support more than storefront configuration. Catalogs, customers, orders, vendors, APIs, automation, custom frontends, and partner-managed delivery can work together as one commerce system.

01 CATALOG

Catalog Architecture

Structure products, services, categories, attributes, variants, pricing, and related commerce data around how the business actually sells.

02 ORDERS

Order Workflows

Configure how orders move through purchasing, processing, fulfillment, delivery, status changes, and operational handling.

03 CUSTOMERS

Customer Management

Structure customer-facing commerce experiences, account relationships, customer data, and workflows that support repeat business and ongoing operations.

04 VENDORS

Vendor & Multi-vendor Models

Support commerce models involving vendors, multiple sellers, vendor relationships, shared operational structures, and marketplace-style workflows.

05 API

API Integration

Connect Selldone commerce data and functions with custom applications, external services, backend systems, and other business platforms.

06 AUTOMATION

Commerce Automation

Reduce repetitive operational work by connecting commerce events, APIs, notifications, workflows, and external systems where appropriate.

07 STOREFRONT

Custom Storefronts

Build a separate customer-facing frontend while Selldone remains the commerce backend and operational system.

08 PARTNER

Partner-managed Delivery

Support client onboarding, custom plans, shop assignment, commerce configuration, and ongoing agency-led management.

06 / COMMERCE SYSTEM ARCHITECTURE

Selldone can sit at the center of the commerce system.

The storefront is only one layer. Commerce data, customers, orders, vendors, APIs, automation, and external business systems can all connect through the Selldone commerce layer.

SYSTEM MAP / 001 FRONTEND → COMMERCE → OPERATIONS
01 Customer

User intent and interaction

02 Storefront

Selldone or custom frontend

03 Selldone

Commerce platform layer

04 Commerce Data

Products, customers, orders

05 API

Integration and automation

06 Operations

External systems and workflows

01 EXPERIENCE LAYER

Customer Experience

Product discovery, service presentation, purchasing flows, account interactions, and the customer-facing interface.

02 COMMERCE LAYER

Selldone Commerce Core

Products, services, customers, orders, vendor relationships, commerce configuration, and operational commerce data.

03 INTEGRATION LAYER

APIs & Automation

Connect the commerce core to custom applications, automation, external systems, analytics, and business-specific workflows.

04 OPERATIONS LAYER

Business Operations

Fulfillment, vendor management, notifications, internal workflows, customer support, reporting, and ongoing operational processes.

STOREFRONT / COMMERCE / API / OPERATIONS One connected business system.

06 / COMMERCE SYSTEM ARCHITECTURE

Selldone can sit at the center of the commerce system.

The storefront is only one layer. Commerce data, customers, orders, vendors, APIs, automation, and external business systems can all connect through the Selldone commerce layer.

SYSTEM MAP / 001 FRONTEND → COMMERCE → OPERATIONS
01 Customer

User intent and interaction

02 Storefront

Selldone or custom frontend

03 Selldone

Commerce platform layer

04 Commerce Data

Products, customers, orders

05 API

Integration and automation

06 Operations

External systems and workflows

01 EXPERIENCE LAYER

Customer Experience

Product discovery, service presentation, purchasing flows, account interactions, and the customer-facing interface.

02 COMMERCE LAYER

Selldone Commerce Core

Products, services, customers, orders, vendor relationships, commerce configuration, and operational commerce data.

03 INTEGRATION LAYER

APIs & Automation

Connect the commerce core to custom applications, automation, external systems, analytics, and business-specific workflows.

04 OPERATIONS LAYER

Business Operations

Fulfillment, vendor management, notifications, internal workflows, customer support, reporting, and ongoing operational processes.

STOREFRONT / COMMERCE / API / OPERATIONS One connected business system.

07 / DEVELOPMENT PROCESS

From commerce model to managed business system.

Selldone projects start with the business model and operational requirements, then move through client setup, commerce configuration, integrations, frontend work, automation, testing, and ongoing management.

01 DISCOVER

Understand the Business

Clarify products or services, customers, vendors, purchasing flows, fulfillment, operations, integrations, and what the commerce system needs to achieve.

OUTPUT Business Requirements
02 MODEL

Define the Commerce Model

Decide how products, services, customers, vendors, orders, payments, fulfillment, and operational relationships should work together.

OUTPUT Commerce Architecture
03 ONBOARD

Set Up Client & Shop

Where the partner model is used, create or connect the client, select the appropriate plan, associate the shop, and establish the managed delivery relationship.

OUTPUT Client / Shop Setup
04 CONFIGURE

Configure Commerce

Set up catalog structure, products or services, commerce settings, customer flows, vendor requirements, and operational configuration.

OUTPUT Configured Commerce Core
05 INTEGRATE

Connect External Systems

Connect APIs, custom applications, analytics, operational tools, automation services, and other business systems where the project requires them.

OUTPUT Connected Systems
06 FRONTEND

Build the Storefront

Use the appropriate Selldone storefront or build a custom customer-facing interface around the required commerce experience and brand system.

OUTPUT Commerce Experience
07 AUTOMATE

Automate Operational Work

Identify repetitive processes and connect commerce events, APIs, notifications, data flows, and external services where automation provides real operational value.

OUTPUT Operational Automation
08 TEST

Test the System

Verify critical customer flows, catalog behavior, orders, integrations, vendor workflows, frontend behavior, automation, and operational scenarios before release.

OUTPUT Launch Readiness
09 MANAGE

Launch & Manage

Launch the commerce system, monitor the important workflows, support the client, adjust configuration, and continue improving integrations and operations as requirements evolve.

OUTPUT Managed Commerce System
DISCOVER MODEL ONBOARD CONFIGURE INTEGRATE FRONTEND AUTOMATE TEST MANAGE

08 / CUSTOM STOREFRONTS & API

Build the experience you need on top of the commerce platform.

When the standard storefront is not enough, a custom frontend can communicate with Selldone through authenticated APIs while the commerce platform continues to manage core business data and operational workflows.

API ARCHITECTURE / 001 CUSTOM APP → API → COMMERCE
01 Customer

Browser / device

02 Custom App

Next.js / custom frontend

03 API Client

Application integration layer

04 Selldone API

Authenticated commerce access

05 Commerce Core

Products / orders / customers

01 FRONTEND

Custom Storefront

Build a customer-facing interface around the exact business workflow, product discovery model, or user experience required by the project.

02 CLIENT

API Client Layer

Keep Selldone API interaction inside a defined application layer instead of spreading commerce requests directly throughout the frontend.

03 AUTH

Authenticated API Access

Secure commerce operations should use the appropriate authentication and authorization model before accessing protected Selldone resources.

04 COMMERCE DATA

Commerce Resources

Applications can work with the required commerce resources, such as catalog information, customers, orders, shops, vendors, or other supported platform data.

05 WORKFLOWS

Custom Business Logic

Add application logic around commerce operations when the business requires workflows that do not fit a standard storefront interaction.

06 INTEGRATION

External System Integration

Connect the application and commerce layer with internal tools, analytics, automation, operational systems, or other services where supported.

EXAMPLE ARCHITECTURE

Custom commerce application

Next.js API Client Authenticated Access Selldone
FRONTEND / API CLIENT / AUTH / COMMERCE Separate experience from commerce infrastructure.

09 / AUTOMATION & OPERATIONS

Commerce should reduce operational friction.

Repetitive commerce work can often be simplified by connecting events, notifications, APIs, vendor workflows, order states, and external systems around a clear operational model.

01 EVENTS

Commerce Event Handling

Use meaningful commerce events as triggers for downstream actions, notifications, integrations, or operational workflows.

02 ORDERS

Order Workflow Automation

Reduce manual handling by connecting order states, fulfillment steps, internal actions, customer updates, and downstream systems where appropriate.

03 NOTIFICATIONS

Operational Notifications

Route important commerce events to customers, staff, vendors, or external systems so the right people receive the right information at the right point in the workflow.

04 VENDORS

Vendor Operations

Support vendor-related workflows involving onboarding, product responsibility, order coordination, status changes, and other multi-vendor operational requirements.

05 INTEGRATIONS

External System Workflows

Connect commerce data with custom applications, operational tools, analytics, internal systems, or other services through supported APIs and integrations.

06 MANAGED

Ongoing Managed Commerce

Continue improving configuration, integrations, operational workflows, automation, and technical support as the business evolves after launch.

EVENT RULE ACTION UPDATE NOTIFY SYNC
OPERATIONS PRINCIPLE

Automation should not exist for its own sake. It should remove repetitive work, reduce errors, and make commerce operations easier to manage.

10 / SELECTED COMMERCE WORK

Commerce concepts built around systems and operations.

Demo and concept projects exploring Selldone configuration, commerce workflows, custom storefronts, APIs, operations, and connected business systems.

View all work

12 / FREQUENTLY ASKED QUESTIONS

Questions about Selldone development and implementation.

Common questions about Selldone projects, platform selection, custom storefronts, APIs, partner-managed implementations, integrations, and ongoing technical support.

SELLDONE / FAQ 12 QUESTIONS
01 What is Selldone?

Selldone is a commerce platform designed to provide businesses with tools for running online commerce and related operations. Depending on the project, it can form the commerce layer behind a store, operational workflow, or custom application.

02 Are you a Selldone partner?

Yes. I work through the Selldone partner model, which can be used to create and manage client relationships, shops, and custom plans while providing implementation and technical services around the platform.

03 How does Selldone client onboarding work?

A partner-managed project can involve creating or connecting the client, selecting the appropriate plan, and then associating the relevant shop with that client relationship. The exact onboarding process depends on how the project and commercial arrangement are structured.

04 Selldone or WooCommerce — which should I use?

It depends on the business architecture. WooCommerce is often appropriate when WordPress is the centre of the website and commerce requirements fit its ecosystem. Selldone can be considered when the project requires a broader commerce and operational platform or a different application architecture.

Explore WooCommerce Development →
05 Can you build a custom storefront with Selldone?

Yes, where the required Selldone APIs and platform capabilities support the architecture. A custom frontend can provide the customer experience while Selldone remains part of the underlying commerce system.

06 Can Selldone connect with a Next.js application?

A custom application can be architected with a frontend such as Next.js and an integration layer that communicates with supported Selldone APIs. The exact architecture depends on authentication, required commerce resources, and business workflows.

07 Do you provide Selldone API integrations?

API integration can be included when the project requires custom applications, external systems, automation, or business-specific workflows. Integration scope is defined around the APIs and resources available for the required use case.

08 Can Selldone be used for multi-vendor commerce?

Selldone includes capabilities relevant to vendor and marketplace-oriented commerce. Before implementation, the required vendor model, order flow, responsibilities, payments, fulfillment, and operational rules should be mapped against the platform capabilities.

09 Can you migrate an existing store to Selldone?

Migration feasibility depends on the existing platform, catalog structure, customer and order data, integrations, URLs, operational workflows, and the destination capabilities. I would assess these before recommending a migration approach.

10 Do you provide ongoing Selldone management?

Yes. Ongoing work can include configuration changes, troubleshooting, integrations, workflow improvements, automation, storefront development, and technical support depending on the agreed service scope.

11 How much does a Selldone project cost?

Project cost depends on scope. A straightforward store configuration is different from a project involving custom storefront development, APIs, automation, migration, integrations, or complex operational workflows.

Platform licensing and my implementation or management services should also be treated as separate parts of the project unless they are explicitly bundled into an agreed plan.

12 How do we start a Selldone project?

Start with the business requirement rather than the technology. Tell me what you sell, how customers buy, how the business currently operates, what needs to connect, and what problems the new system should solve.

Start a Project →
HAVE A DIFFERENT QUESTION? Ask about your Selldone project
13 / START A PROJECT SELLDONE / COMMERCE / SYSTEMS

HAVE A COMMERCE PROJECT?

Start with the business problem. Then build the right commerce system.

Tell me what you sell, how customers buy, how your operations work today, what systems need to connect, and where the current process creates friction.

PROJECT INPUT READY
01
BUSINESS What do you sell?
02
CUSTOMERS How do customers buy?
03
OPERATIONS How is the work handled today?
04
SYSTEMS What needs to connect?
05
PROBLEM Where is the current friction?
STORE SETUP / CUSTOM STOREFRONT / API INTEGRATION / AUTOMATION / OPERATIONS